27 September 2024
Axilone & Verescence Unveil A Premium Glass-And-Metal Packaging For Liquid Makeup Formulas
Axilone, a leader in plastic injection and aluminum transformation for luxury cosmetics, and Verescence, the global leader in luxury glass packaging, announce the co-development of a standard packaging solution combining glass and aluminum, designed for liquid makeup formulas.
A versatile multi-segment format
With a capacity of 7.5 ml, the solution adapts to a variety of liquid formulas highly popular in the Beauty market, including liquid lipsticks, lip oils, glosses, as well as liquid eyeshadows or blushes. It represents a turnkey packaging solution ready to meet diverse market needs.
Sustainable materials: glass & aluminum alliance
The solution stands out with its premium material assembly. It combines the KALI bottle, manufactured by Verescence using lightweight glass (Glass Score A) and incorporating 20% PCR (post-consumer recycled glass), with a ‘PURE METAL’ cap and stem made entirely of aluminum by Axilone. This glass and aluminum combination ensures complete recyclability and offers a high-end perception that meets the requirements of luxury brands.
Fully customizable product: from bottle to stem
Each component – from the glass bottle to the stem or applicator, to the aluminum cap – can be customized according to the desired brand universe. The cylindrical bottle allows for various bespoke decoration options such as lacquering, hot stamping, silk-screening, or gluing of labels, while the cap can be precisely shaped to create distinctive reliefs and patterns. The stem can also be engraved for even more customization – a first in the market!
A differentiating solution for premium brands
By leveraging this unique combination of glass and aluminum, Axilone and Verescence offer a solution that combines sustainability, flexibility, and elegance. Brands benefit from a premium product that addresses environmental commitments while allowing extensive customization, ensuring maximum differentiation in the market.
The KALI bottle and its ‘PURE METAL’ cap were designed for brands looking to project a high-end and eco-responsible image for their makeup products. The sensory experience provided by glass and aluminum is unparalleled. The cold touch and brilliance of these two materials enhance the perceived quality of the product among consumers.
Bérangère Raguenet
Marketing and Communication Director at Verescence
As a packaging solutions provider, it is our role to offer solutions that meet market trends and support brands in optimizing the life cycle of their packaging. Offering a combined glass/aluminum option is highly relevant for a more sustainable luxury. We are currently working to strengthen the eco-designed dimension of this recyclable full-aluminium concept, by integrating PCR recycled aluminium.
Lucie Ray-Lalanne
Marketing and Communication Director at Axilone
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