Innovation and eco-design
Developing eco-solutions represents an exceptional opportunity: an opportunity to reinvent our business and inject it with new, more creative and sustainable energy. Our goal for tomorrow: to push back the current limits of glass to propose alternatives to plastic that is not easily recyclable. To respond to this trend of “Glassification,” to the desire of our customers to “de-plasticize” their beauty packaging, Verescence is studying new R&D opportunities, with the firm intention of remaining a pioneer in eco-designed offers in all high-end beauty segments, including make-up.
REDUCE, REUSE, RECYCLE: OUR ECO-DESIGN PROPOSALS THAT INSPIRE OUR CUSTOMERS
Recycled material (glass recovered from our production sites, known as PIR, or post-consumer, known as PCR), glass weight reduction, refillability, “clean” finishes, etc. The eco-solutions that inspire our eco-responsible offers are varied and can be combined. We advise our customers using our LCA (Life Cycle Analysis) software and very soon via a recyclability index of our products.
PROMOTION & DIFFUSION OF ECO-DESIGN IN THE WORLD OF LUXURY GOODS
In our ecosystem, rallying to the ecological cause is still a difficult exercise: for us and sometimes also for our customers in their own companies. Hence our involvement, for educational and exemplary purposes, in conferences, forums and inter-professional initiatives, such as, in 2018-2019:
- The presentation of our partnership with Bvlgari to create Man Wood Essence in NEO Infinite Glass®, during the PCD Paris 2019 exhibition;
- Our testimony on the compatibility of the luxury packaging and sustainable development with Guerlain during the Cosmétiquemag conference, the Innovation Fragrance Summit 2018, and the Luxe Pack Monaco 2018;
- Our Upcycled project, in 2018, with the perfumer Givaudan. In another way, it is proof perfect of our strength of conviction and our potential in this area. Exemplary in more than one respect: it includes the finishing of materials and materials that are still rejected, and the eco-design of content.
A TOOL FOR MEASURING ECOLOGICAL IMPACT: OUR LCA
We developed a life cycle analysis (LCA) tool with EVEA in 2017 and are now using it in our developments to guide our customers towards more eco-responsible offers. This tool takes into consideration the three stages of the life cycle of glassware production: the ecological impact of raw materials, manufacturing (including packaging), finishing and transport. With this scientifically robust tool, based on the principles of the international standards ISO 14040 and ISO 14044, our customers have access to decision support and ipso facto, arguments that are not tainted with “greenwashing” for their communication. We want to go even further in 2019 and develop the first tool for analyzing the recyclability of glass (glass is 100% recyclable but some finishing touches can hinder its recycling).