Premium version of TWIRL available
French world’s leading glassmaker for the Perfumery and Cosmetics industry Verescence, and Albéa Cosmetics & Fragrance have combined their expertise to offer a premium version of Albéa's refillable cosmetic jar TWIRL.
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The base, produced by Verescence in Spain, features their glass composition "Infinite Glass 20" integrating 20% Post-Consumer Recycled (PCR) glass and providing a tint that meets luxury brands’ aesthetic demands.
The cap, inner jar and seal, all manufactured in Albéa Simandre (France), are made of polypropylene (PP), a recyclable material. The jar was specially designed to provide an intuitive gesture for an easy and fast refill process.
The combination of glass and polypropylene makes this process even softer.
Bérangère Raguenet, Marketing and Communication Director at Verescence states:
We were convinced by the concept of TWIRL and wanted to leverage our glass expertise to create a premium version in our product catalogue, thus addressing the growing demand from our customers for refillable jars. It offers a great variety of decoration options, including the possibility of decorating the interior of the jar using lacquering and pad printing techniques.
Aline Roland, Marketing Director at Albéa Cosmetics & Fragrance adds:
This achievement with Verescence ticks many boxes: It is the perfect blend of esthetics, functionality, and durability. Besides, it provides customers with a fully customizable solution.
Brands can personalize the jar according to their brand's identity and strategy, by integrating PCR in the cap for example or even change the shape of the base and the cap.
TWIRL Premium Version will be officially launched at LUXEPACK Monaco from October 2 to 4, 2023.
ABOUT THE VERESCENCE GROUP
Verescence is the global leader in glass bottle manufacturing for the Perfumery and Cosmetics industry and has a production capacity of 600 million bottles per year. Verescence supplies its customers with glass through high-quality, environmentally friendly and innovative solutions. The company has over 120 years of glass expertise and a unique geographical footprint (4 glass production sites and 5 finishing sites in France, Spain, the United States and South Korea), making it the partner of choice for the world’s largest beauty market players.
For more information, please visit verescence.com
ABOUT ALBÉA COSMETICS & FRAGRANCE
We invent and make the desirable, responsible rigid packs you use every day. We provide mascaras and lipsticks packs, compacts, skincare jars and bottles, fragrance caps – designed in-house or custom-made for our customers. We are committed to making all our packaging recyclable or reusable by 2025, and more broadly to social and environmental responsibility. We proudly serve dynamic and prestigious brands, both legacy and indie, across the world. Our industrial footprint supports our customers’ global sourcing, regional reshoring and local manufacturing strategies. We stand for experience, technical expertise, reliability, and passion.
For more information, please visit albea-cosmetics-fragrance.com
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